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AI

Everything we’ve published on AI, newest first.

Two colleagues reviewing work on a laptop in an open-plan officeAI

Agencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion

Agencies are adding audit logs and token caps to agentic tools. The limits that hold live in permissions, not prompts.

Sienna Mcpherson · 4 min read
A laptop screen filled with lines of source code on a deskAI

Only SEO tools are requesting your markdown, and Claude Code reads your docs instead

The format debate is a distraction. What agents actually fetch is documentation and pricing - pages most marketers do not own.

Sienna Mcpherson · 4 min read
Lines of source code displayed on a computer monitorAI

WebMCP goes live, and your signup flow becomes something agents can call

OpenAI, Shopify and Cloudflare shipped WebMCP into live products. Your funnel is now a tool list, and nobody can measure it yet.

Sienna Mcpherson · 5 min read
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