AI
Everything we’ve published on AI, newest first.
AIResearchers planted a fake concept online, and 8 of 10 AI search tools cited it within a week
A Fudan University study found 8 of 10 AI search tools cited a made-up concept within a week, some for $14 in posting costs.
Sienna Mcpherson · 5 min read
AIGoogle and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds
A new study finds Google and OpenAI's API catch just a quarter of what ChatGPT actually cites, a problem for GEO tracking tools.
Sienna Mcpherson · 4 min read
AIMarketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap
Marketing labor costs rose this year, not fell, and most marketers still spend hours fixing what AI wrote.
Sienna Mcpherson · 4 min read
AIAnthropic bans Claude-powered content networks built to sway AI answers
Anthropic's new Claude policy bans content networks built to sway AI search and chatbot answers, effective Nov 12.
Sienna Mcpherson · 4 min read
AIGoogle's new Gemini agent gets its own Workspace email address and a seat in your inbox
Google's new Gemini agent has its own Workspace email and memory, putting a non-human teammate inside marketing's daily tools.
Sienna Mcpherson · 4 min read
AIChatGPT's Intelligent UI builds calculators inside the chat, and SaaS lead-gen tools are in its path
GPT-6's Intelligent UI builds calculators and charts inside ChatGPT, putting SaaS lead-gen tools in direct competition with the chat itself.
Sienna Mcpherson · 5 min read
AIOpenAI recruits software vendors to train its models on their own products, starting with Ironclad
OpenAI trained GPT-6 Astra on Ironclad's contracting workflows and is inviting more software vendors to apply for the same deal.
Sienna Mcpherson · 4 min read
AIOpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds
OpenAI's Dots agent can watch your stack round the clock, but it can only read and take notes, not act.
Sienna Mcpherson · 4 min read
AIBraze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review
Braze adds self-serve AI decisioning and automated campaign QA, and opens itself to Claude and ChatGPT, but keeps its UI as reviewer.
Sienna Mcpherson · 4 min read
AIAI agents are running your GTM stack, and a third of ops teams can't say how many
93% of GTM teams run AI agents; a third can't count how many, and 30% found one acting with no audit trail.
Sienna Mcpherson · 4 min read
AIChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant
ChatGPT's share of AI prompt volume fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore.
Sienna Mcpherson · 4 min read
AIAgencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion
Agencies are adding audit logs and token caps to agentic tools. The limits that hold live in permissions, not prompts.
Sienna Mcpherson · 4 min read
AIOnly SEO tools are requesting your markdown, and Claude Code reads your docs instead
The format debate is a distraction. What agents actually fetch is documentation and pricing - pages most marketers do not own.
Sienna Mcpherson · 4 min readAIWebMCP goes live, and your signup flow becomes something agents can call
OpenAI, Shopify and Cloudflare shipped WebMCP into live products. Your funnel is now a tool list, and nobody can measure it yet.
Sienna Mcpherson · 5 min read