SM/RSoftware Marketing Resource Subscribe

Topics/5 pieces

Messaging

Everything we’ve published on Messaging, newest first.

The EU flag waving against the glass facade of an office building.

OpenAI watermarks ChatGPT and Codex text in the EU, and editing cuts detection from 92% to 66%

OpenAI's EU watermark for ChatGPT and Codex text is easy to edit away, which matters for any marketing team using AI content tools.

Sienna Mcpherson · 4 min read

Close-up of a digital audio interface with a glowing orange sound waveform and illuminated control knobs.

Salesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it

Salesforce is buying Listen Labs, putting AI-run customer interviews and simulated reactions inside the CRM marketers already use.

Sienna Mcpherson · 4 min read

Colleagues talking across a meeting table beside an open laptop

AI job-loss expectation rises with income and awareness, and that describes your buyer

Pew's 37-country survey finds job-loss expectation rises with income and AI awareness - the two things that define a software buyer.

Sienna Mcpherson · 4 min read

An open notebook and laptop on a wooden desk

Your old product name wins the AI answer, because it matches the question

The wrong claim about your product is usually one of your own, still sitting on a page nobody has opened in three years.

Sienna Mcpherson · 5 min read

A person gesturing mid-explanation across a meeting table

Stop explaining features. Start naming the problem.

Feature lists describe the product. Buyers are shopping for the problem you remove.

Dana Levin · 6 min read