Messaging
Everything we’ve published on Messaging, newest first.
MessagingAI inbox summaries now decide which PR pitches journalists actually read
AI inbox summaries now filter PR pitches before journalists read them, new vendor data shows.
Sienna Mcpherson · 4 min read
MessagingOpenAI watermarks ChatGPT and Codex text in the EU, and editing cuts detection from 92% to 66%
OpenAI's EU watermark for ChatGPT and Codex text is easy to edit away, which matters for any marketing team using AI content tools.
Sienna Mcpherson · 4 min read
MessagingSalesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it
Salesforce is buying Listen Labs, putting AI-run customer interviews and simulated reactions inside the CRM marketers already use.
Sienna Mcpherson · 4 min read
MessagingAI job-loss expectation rises with income and awareness, and that describes your buyer
Pew's 37-country survey finds job-loss expectation rises with income and AI awareness - the two things that define a software buyer.
Sienna Mcpherson · 4 min read
MessagingYour old product name wins the AI answer, because it matches the question
The wrong claim about your product is usually one of your own, still sitting on a page nobody has opened in three years.
Sienna Mcpherson · 5 min readMessagingStop explaining features. Start naming the problem.
Feature lists describe the product. Buyers are shopping for the problem you remove.
Dana Levin · 6 min read