Pricing
Everything we’ve published on Pricing, newest first.
PricingChargebee's billing overhaul shows how CodeRabbit, Gorgias and Zapier actually price their AI features
Chargebee rebuilt its billing catalog for AI pricing in 2026, and its named customers show how credit, action and outcome billing works.
Sienna Mcpherson · 4 min read
PricingCloudflare starts charging AI agents per API call, and four companies are already collecting
Cloudflare's new gateway lets sites and APIs charge AI agents per request, and four companies are already running paid traffic through it.
Sienna Mcpherson · 4 min read
PricingRevenueCat data shows annual SaaS trials converting best at 30 days, not 14
A RevenueCat study of 17,000+ apps finds 30-day trials convert best on annual plans, while most B2B teams still default to 14.
Sienna Mcpherson · 5 min read
PricingSalesforce, HubSpot and Atlassian are now pricing AI agent access separately from seats, and the rates don't agree
Salesforce, HubSpot and Atlassian are metering AI agent access separately from seats, at rates that differ by up to 1,200x.
Sienna Mcpherson · 4 min read
PricingTwo in three top AI companies now charge by usage, and Stripe says pricing pages haven't caught up
Stripe's data shows two-thirds of top AI companies now bill by usage, and localized pricing drives real revenue gains.
Sienna Mcpherson · 4 min read
PricingGross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing
The new benchmark adds gross margin and gross retention, and says a great magic number may mean you under-spent on go-to-market.
Sienna Mcpherson · 5 min read
PricingOnly 16% of CMOs feel able to defend their AI spend, and the price of it is still subsidized
Boards want proof AI spending works. Only 16% of marketing leaders feel able to give it, and the price is still subsidized.
Sienna Mcpherson · 4 min read
PricingThe FTC wants three facts disclosed on a personalized price, and it never mentions business buyers
A three-part disclosure test for personalized prices, a Sept 25 comment deadline, and total silence on business buyers.
Sienna Mcpherson · 4 min read
PricingCalifornia starts taxing SaaS on January 1, and how you invoice decides the size of the bill
SB 122 pulls software into California sales tax from January 1. The exemptions turn on how the contract is written, not who sells it.
Sienna Mcpherson · 4 min readPricingSoftware buyers will self-serve a $25,000 purchase, and only 17% of vendors can take it
Buyers converge on a shortlist faster than ever, then stall at the quote. Agents do not stall - they fail.
Sienna Mcpherson · 5 min read
PricingPricing is positioning: what your $29 really says
Every price is an argument about who the product is for. Most software makes the wrong one.
Dana Levin · 7 min read