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Topics/4 pieces

Retention

Everything we’ve published on Retention, newest first.

A marketer at a wall of sticky notes planning a sequence of work

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

The reusable part of SaaStr's agent teardown is the build order: renewals first, and acquisition inherited the corpus.

Sienna Mcpherson · 4 min read

A woman points at a grid of sticky notes on a wall while colleagues watch from a table of open laptops

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

SaaStr itemised 214 free articles, 5.9M impressions and $0 paid. The part that earned it was a headcount decision, not a campaign.

Sienna Mcpherson · 4 min read

Two colleagues talking across a meeting table with a notebook and an open laptop

Harvey puts an ex-lawyer in every deployment, and now certifies people it doesn't employ

About 180 ex-lawyers sit inside Harvey deployments, the post-sales ones carry a quota, and outsiders can now be certified for the job.

Sienna Mcpherson · 4 min read

Two people working on laptops in a meeting room, seen through glass

Churn is a marketing problem before it’s a product one

Most cancellations are promises the marketing made and the product never agreed to.

Sienna Mcpherson · 7 min read