Search
Everything we’ve published on Search, newest first.
SearchGoogle has started paying for grounding, and the panel shows earnings but not usage
Google's AI contribution pilot pays when pages shape an AI answer, and shows a monthly figure with no usage behind it.
Sienna Mcpherson · 4 min read
SearchThe same 3-4 word query now drives 46% of paid conversions and almost no organic clicks
Longer searches now carry 46% of Google Ads conversions and 0.3 organic clicks per 100 impressions. Same query, opposite outcome.
Sienna Mcpherson · 4 min read
SearchGoogle's EEA rebuild gives aggregators the top unit, and splits your rank data by region
Google's DMA redesign puts comparison sites above direct suppliers in Europe, and makes one global rank number a blended average.
Sienna Mcpherson · 4 min read
SearchGoogle may still judge your site on the programmatic pages you already deleted
Mueller says cleanup and re-earning trust are two different jobs, and only the first one is fast.
Sienna Mcpherson · 4 min readSearchAI Mode stopped citing sources on Gemini 3.8 Flash, and only paid subscribers could see it
A model swap briefly killed AI Mode citations on the paid tier - the one most visibility tools never check.
Sienna Mcpherson · 4 min read
SearchForum threads now feed Google and AI answers, and 30 of 71 Cloud 100 subreddits feed nothing
Ahrefs and Foundation data show forum threads feeding Google and AI answers, while most B2B software communities earn no citations.
Sienna Mcpherson · 5 min readSearchAI answers name your product, then recommend a competitor
Being named in an AI answer, being cited, and being recommended are three different scores. Most software teams track only the first.
Sienna Mcpherson · 5 min read
SearchGoogle splits site reputation enforcement by region and names four tests
Site reputation manual actions stop applying inside the EEA on August 30, and Google published its four review factors.
Sienna Mcpherson · 5 min read