Tools & Analytics
Everything we’ve published on Tools & Analytics, newest first.
Tools & AnalyticsCanva launches an AI image model built to get ad text right, and the agent integration it promised is still coming
Canva's new in-house model plans layout and text before rendering pixels, aimed at the broken text that has dogged AI ad creative.
Sienna Mcpherson · 4 min read
Tools & AnalyticsSalesforce buys Braze for $5.66 billion, paying 6.8 times revenue to close Marketing Cloud's messaging gap
Salesforce pays 6.8x revenue and a 58% premium for Braze, valuing distribution and data over the growth rate public markets priced in.
Sienna Mcpherson · 5 min read
Tools & AnalyticsChatGPT referral traffic fell by half this month, and it was a tracking bug, not fewer visitors
ChatGPT referral sessions in GA4 fell by nearly half in October. Four trackers traced it to a GPT-6 tagging bug, now fixed.
Sienna Mcpherson · 4 min read
Tools & AnalyticsBing Webmaster Tools adds topic-level AI citation data, and shows exactly where rivals get cited and you don't
Bing's AI Performance report now groups citations by topic and flags where rivals get cited and you don't.
Sienna Mcpherson · 4 min read
Tools & AnalyticsSalesforce buys Loops to make Tableau explain why your numbers moved
Salesforce is buying AI analytics startup Loops and folding it into Tableau, aiming for dashboards that explain changes before you ask.
Sienna Mcpherson · 4 min read
Tools & AnalyticsMarketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size
Marketo co-founder Jon Miller launches Phave, AI marketing automation priced by monthly reach, not database size.
Sienna Mcpherson · 4 min read
Tools & AnalyticsIAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template
IAB Tech Lab and IAB released standards for AI ad-buying agents and measurement contracts, both open for comment through Oct. 22.
Sienna Mcpherson · 4 min read
Tools & AnalyticsHubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users
HubSpot's Unbound26 release scores your data completeness. Its headline 3.6x figure is measured against customers using no AI.
Sienna Mcpherson · 4 min read
Tools & AnalyticsGoogle's geo experiments go global, and its new uplift metric counts conversions, not customers
Meridian GeoX is generally available worldwide and Google Ads gains a Data Strength Uplift metric. Only one fits a B2B software budget.
Sienna Mcpherson · 4 min read
Tools & AnalyticsA B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP
Published CPCs run $4.41 to $22.89 with no OpenAI benchmarks, and the one B2B test that checked found five ICP matches in 146.
Sienna Mcpherson · 4 min readTools & AnalyticsGoogle's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct
Google US traffic is up 10.72% while clicks out fall, and GA4 files the difference under direct.
Sienna Mcpherson · 4 min readTools & AnalyticsYour AI visibility score is now a commodity, and moving it is still nobody's job
Three vendors and one agency published the same admission in two days: counting AI citations is solved, changing them is unassigned.
Sienna Mcpherson · 5 min readTools & AnalyticsSearch Console now counts your AI impressions worldwide, but not the clicks
Google finished the worldwide rollout on Aug 31. You get AI Overviews and AI Mode impressions in Search Console, but no click data.
Sienna Mcpherson · 5 min readTools & AnalyticsPageviews.ai review 2026: the best Google Analytics alternative for software marketers
Privacy-first, AI-powered and priced for growing teams. Our full, unsponsored verdict.
Sienna Mcpherson · 12 min read