Tools & Analytics
Everything we’ve published on Tools & Analytics, newest first.
Tools & AnalyticsGoogle's geo experiments go global, and its new uplift metric counts conversions, not customers
Meridian GeoX is generally available worldwide and Google Ads gains a Data Strength Uplift metric. Only one fits a B2B software budget.
Sienna Mcpherson · 4 min read
Tools & AnalyticsA B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP
Published CPCs run $4.41 to $22.89 with no OpenAI benchmarks, and the one B2B test that checked found five ICP matches in 146.
Sienna Mcpherson · 4 min readTools & AnalyticsGoogle's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct
Google US traffic is up 10.72% while clicks out fall, and GA4 files the difference under direct.
Sienna Mcpherson · 4 min read
Tools & AnalyticsYour AI visibility score is now a commodity, and moving it is still nobody's job
Three vendors and one agency published the same admission in two days: counting AI citations is solved, changing them is unassigned.
Sienna Mcpherson · 5 min readTools & AnalyticsSearch Console now counts your AI impressions worldwide, but not the clicks
Google finished the worldwide rollout on Aug 31. You get AI Overviews and AI Mode impressions in Search Console, but no click data.
Sienna Mcpherson · 5 min readTools & AnalyticsPageviews.ai review 2026: the best Google Analytics alternative for software marketers
Privacy-first, AI-powered and priced for growing teams. Our full, unsponsored verdict.
Sienna Mcpherson · 12 min read