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Tools & Analytics

Everything we’ve published on Tools & Analytics, newest first.

Close-up of a professional audio mixing console with glowing colored buttons and sliders in a dim studio.

Tools & Analytics

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

Marketo co-founder Jon Miller launches Phave, AI marketing automation priced by monthly reach, not database size.

Sienna Mcpherson · 4 min read

An empty white billboard panel on a city sidewalk, with a pedestrian crossing sign and storefronts in the background.

Tools & Analytics

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

IAB Tech Lab and IAB released standards for AI ad-buying agents and measurement contracts, both open for comment through Oct. 22.

Sienna Mcpherson · 4 min read

Laptop showing a dark analytics dashboard

Tools & Analytics

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

HubSpot's Unbound26 release scores your data completeness. Its headline 3.6x figure is measured against customers using no AI.

Sienna Mcpherson · 4 min read

Two colleagues studying data on a laptop screen in a shared office

Tools & Analytics

Google's geo experiments go global, and its new uplift metric counts conversions, not customers

Meridian GeoX is generally available worldwide and Google Ads gains a Data Strength Uplift metric. Only one fits a B2B software budget.

Sienna Mcpherson · 4 min read

Tools & Analytics

A B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP

Published CPCs run $4.41 to $22.89 with no OpenAI benchmarks, and the one B2B test that checked found five ICP matches in 146.

Sienna Mcpherson · 4 min read

Web analytics dashboard on a laptop screen

Tools & Analytics

Google's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct

Google US traffic is up 10.72% while clicks out fall, and GA4 files the difference under direct.

Sienna Mcpherson · 4 min read

Tools & Analytics

Your AI visibility score is now a commodity, and moving it is still nobody's job

Three vendors and one agency published the same admission in two days: counting AI citations is solved, changing them is unassigned.

Sienna Mcpherson · 5 min read

Tools & Analytics

Search Console now counts your AI impressions worldwide, but not the clicks

Google finished the worldwide rollout on Aug 31. You get AI Overviews and AI Mode impressions in Search Console, but no click data.

Sienna Mcpherson · 5 min read

Tools & Analytics

Pageviews.ai review 2026: the best Google Analytics alternative for software marketers

Privacy-first, AI-powered and priced for growing teams. Our full, unsponsored verdict.

Sienna Mcpherson · 12 min read

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Tools & Analytics

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

Google's geo experiments go global, and its new uplift metric counts conversions, not customers

A B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP

Google's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct

Your AI visibility score is now a commodity, and moving it is still nobody's job

Search Console now counts your AI impressions worldwide, but not the clicks

Pageviews.ai review 2026: the best Google Analytics alternative for software marketers

One briefing, every Tuesday.