Author/3 pieces
DL
Dana Levin
Contributing editor, positioningTwo-time founder, now writing about the unglamorous parts of marketing software. Previously led growth at two B2B startups through their first $1M.
PricingPricing is positioning: what your $29 really says
Every price is an argument about who the product is for. Most software makes the wrong one.
Aug 12, 2026 · 7 min read
MessagingStop explaining features. Start naming the problem.
Feature lists describe the product. Buyers are shopping for the problem you remove.
Jul 15, 2026 · 6 min read
PositioningThe positioning audit: twelve questions that reveal what you’re actually selling
Most software doesn’t have a marketing problem — it has a clarity problem. Run this audit before you write another word of copy.
Jun 26, 2026 · 14 min read