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Sienna Mcpherson

Contributing writer

Sienna has a marketing degree and five years of freelance work behind her, most of it online for software teams that needed a marketer before they could afford to hire one. She writes about the practical end of the job — the campaigns, pages and emails that have to earn their keep straight away.

Sienna Mcpherson

ChatGPT's Intelligent UI builds calculators inside the chat, and SaaS lead-gen tools are in its path

The Document Foundation writes down six conditions for adding AI to LibreOffice, and says none are met yet

OpenAI recruits software vendors to train its models on their own products, starting with Ironclad

OpenAI watermarks ChatGPT and Codex text in the EU, and editing cuts detection from 92% to 66%

Chargebee's billing overhaul shows how CodeRabbit, Gorgias and Zapier actually price their AI features

Cloudflare starts charging AI agents per API call, and four companies are already collecting

Google's helpful-content guidance now calls fabricated author bios deception, and ghostwritten SaaS blogs are exposed

OpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds

Google tells sites to fact-check AI content before publishing, and the rule now reaches your title tags

Salesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it

Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities

OpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet

Braze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review

RevenueCat data shows annual SaaS trials converting best at 30 days, not 14

Software has the shortest average CMO tenure of any industry, at 27 months

Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed

Salesforce, HubSpot and Atlassian are now pricing AI agent access separately from seats, and the rates don't agree

Two in three top AI companies now charge by usage, and Stripe says pricing pages haven't caught up

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

AI agents are running your GTM stack, and a third of ops teams can't say how many

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

Martech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart

Google adds AI Max reporting, two years after advertisers called it a black box

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

AI search is now the top media challenge, and buyers are answering it with brand spend

Google has started paying for grounding, and the panel shows earnings but not usage

Harvey puts an ex-lawyer in every deployment, and now certifies people it doesn't employ

The same 3-4 word query now drives 46% of paid conversions and almost no organic clicks

The FTC wants three facts disclosed on a personalized price, and it never mentions business buyers

Only 16% of CMOs feel able to defend their AI spend, and the price of it is still subsidized

Content marketing hit a 12-year performance low, and AI adoption does not explain it

Google's geo experiments go global, and its new uplift metric counts conversions, not customers

Automated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves

Google may still judge your site on the programmatic pages you already deleted

Google's EEA rebuild gives aggregators the top unit, and splits your rank data by region

More than half of web requests are automated, and retargeting is where the budget leaks

A B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP

Agencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion

Your old product name wins the AI answer, because it matches the question

AI orders on Shopify grew 15x, and the checkout underneath still assumes a human

Google's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct

California starts taxing SaaS on January 1, and how you invoice decides the size of the bill

Your AI visibility score is now a commodity, and moving it is still nobody's job

Software buyers will self-serve a $25,000 purchase, and only 17% of vendors can take it

AI Mode stopped citing sources on Gemini 3.8 Flash, and only paid subscribers could see it

Google keeps AdX, and the new bid transparency goes to publishers, not advertisers

Google's Ads MCP server is read-only, so agents get write access from vendors first

Forum threads now feed Google and AI answers, and 30 of 71 Cloud 100 subreddits feed nothing

Only SEO tools are requesting your markdown, and Claude Code reads your docs instead

ChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier

Search Console now counts your AI impressions worldwide, but not the clicks

Half of Linear's work is agent-created, and Salesforce says its UI isn't the product

WebMCP goes live, and your signup flow becomes something agents can call

Google splits site reputation enforcement by region and names four tests

AI answers name your product, then recommend a competitor

The first 100 users won’t come from Product Hunt

Churn is a marketing problem before it’s a product one

Pageviews.ai review 2026: the best Google Analytics alternative for software marketers

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