Sienna Mcpherson
Contributing writerSienna has a marketing degree and five years of freelance work behind her, most of it online for software teams that needed a marketer before they could afford to hire one. She writes about the practical end of the job — the campaigns, pages and emails that have to earn their keep straight away.
DistributionContent marketing hit a 12-year performance low, and AI adoption does not explain it
Only 13.9% of content marketers report strong results. The survey blames the practices teams dropped, not AI adoption.
Sep 11, 2026 · 4 min read
Tools & AnalyticsGoogle's geo experiments go global, and its new uplift metric counts conversions, not customers
Meridian GeoX is generally available worldwide and Google Ads gains a Data Strength Uplift metric. Only one fits a B2B software budget.
Sep 10, 2026 · 4 min read
DistributionAutomated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves
AI campaign types now take 12% of US ad spend, and Google's target bidding changed underneath them.
Sep 10, 2026 · 4 min read
SearchGoogle may still judge your site on the programmatic pages you already deleted
Mueller says cleanup and re-earning trust are two different jobs, and only the first one is fast.
Sep 9, 2026 · 4 min readSearchGoogle's EEA rebuild gives aggregators the top unit, and splits your rank data by region
Google's DMA redesign puts comparison sites above direct suppliers in Europe, and makes one global rank number a blended average.
Sep 9, 2026 · 4 min readDistributionMore than half of web requests are automated, and retargeting is where the budget leaks
Bots are over half of web requests. Agencies say retargeting pools are the casualty - and llms.txt enforces nothing.
Sep 8, 2026 · 4 min readTools & AnalyticsA B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP
Published CPCs run $4.41 to $22.89 with no OpenAI benchmarks, and the one B2B test that checked found five ICP matches in 146.
Sep 8, 2026 · 4 min readAIAgencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion
Agencies are adding audit logs and token caps to agentic tools. The limits that hold live in permissions, not prompts.
Sep 7, 2026 · 4 min readMessagingYour old product name wins the AI answer, because it matches the question
The wrong claim about your product is usually one of your own, still sitting on a page nobody has opened in three years.
Sep 7, 2026 · 5 min readDistributionAI orders on Shopify grew 15x, and the checkout underneath still assumes a human
Agents are placing orders and spending budgets. Only one side of that transaction built logs, caps and named owners.
Sep 6, 2026 · 5 min readTools & AnalyticsGoogle's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct
Google US traffic is up 10.72% while clicks out fall, and GA4 files the difference under direct.
Sep 6, 2026 · 4 min readPricingCalifornia starts taxing SaaS on January 1, and how you invoice decides the size of the bill
SB 122 pulls software into California sales tax from January 1. The exemptions turn on how the contract is written, not who sells it.
Sep 5, 2026 · 4 min read
Tools & AnalyticsYour AI visibility score is now a commodity, and moving it is still nobody's job
Three vendors and one agency published the same admission in two days: counting AI citations is solved, changing them is unassigned.
Sep 5, 2026 · 5 min read
PricingSoftware buyers will self-serve a $25,000 purchase, and only 17% of vendors can take it
Buyers converge on a shortlist faster than ever, then stall at the quote. Agents do not stall - they fail.
Sep 4, 2026 · 5 min readSearchAI Mode stopped citing sources on Gemini 3.8 Flash, and only paid subscribers could see it
A model swap briefly killed AI Mode citations on the paid tier - the one most visibility tools never check.
Sep 4, 2026 · 4 min readDistributionGoogle keeps AdX, and the new bid transparency goes to publishers, not advertisers
A judge rejected the AdX breakup for behavioral remedies. Every new disclosure runs to publishers, not the advertisers buying.
Sep 3, 2026 · 5 min readDistributionGoogle's Ads MCP server is read-only, so agents get write access from vendors first
Google shipped a read-only MCP server for Ads. The write path is arriving from connectors instead.
Sep 3, 2026 · 4 min readAIOnly SEO tools are requesting your markdown, and Claude Code reads your docs instead
The format debate is a distraction. What agents actually fetch is documentation and pricing - pages most marketers do not own.
Sep 2, 2026 · 4 min read
SearchForum threads now feed Google and AI answers, and 30 of 71 Cloud 100 subreddits feed nothing
Ahrefs and Foundation data show forum threads feeding Google and AI answers, while most B2B software communities earn no citations.
Sep 2, 2026 · 5 min readDistributionChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier
Self-serve ChatGPT ads are now open across Europe. The catch for B2B: your paying buyers never see them, and ads don't buy AI citations.
Sep 1, 2026 · 5 min readTools & AnalyticsSearch Console now counts your AI impressions worldwide, but not the clicks
Google finished the worldwide rollout on Aug 31. You get AI Overviews and AI Mode impressions in Search Console, but no click data.
Sep 1, 2026 · 5 min readPositioningHalf of Linear's work is agent-created, and Salesforce says its UI isn't the product
Agents create half the work inside Linear and Salesforce says its UI isn't the product. What that changes for software marketers.
Aug 29, 2026 · 5 min readAIWebMCP goes live, and your signup flow becomes something agents can call
OpenAI, Shopify and Cloudflare shipped WebMCP into live products. Your funnel is now a tool list, and nobody can measure it yet.
Aug 29, 2026 · 5 min readSearchGoogle splits site reputation enforcement by region and names four tests
Site reputation manual actions stop applying inside the EEA on August 30, and Google published its four review factors.
Aug 28, 2026 · 5 min readSearchAI answers name your product, then recommend a competitor
Being named in an AI answer, being cited, and being recommended are three different scores. Most software teams track only the first.
Aug 28, 2026 · 5 min readDistributionThe first 100 users won’t come from Product Hunt
Where early software users actually come from, and why launch day is the least of it.
Jul 29, 2026 · 7 min read
RetentionChurn is a marketing problem before it’s a product one
Most cancellations are promises the marketing made and the product never agreed to.
Jul 2, 2026 · 7 min readTools & AnalyticsPageviews.ai review 2026: the best Google Analytics alternative for software marketers
Privacy-first, AI-powered and priced for growing teams. Our full, unsponsored verdict.
2026 · 12 min read