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Everything we’ve published on Distribution, newest first.

A tall white communication tower against a clear blue sky with scattered clouds.

Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities

Reddit is ending RSS support in November and its public API by March 2027, cutting off free tools marketers use to track its communities.

Sienna Mcpherson · 4 min read

Close-up of hands holding a white calculator beside a printed company invoice.

Distribution

OpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet

OpenAI's DevDay marketplace routes enterprise AI budget to 32 partners like HubSpot and Salesforce, with no checkout or revenue share yet.

Sienna Mcpherson · 4 min read

A fingerprint access-control panel with a digital clock display mounted beside a glass door

Distribution

Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed

Google Ads adds IP and timestamp matching to Customer Match — unhashed, and unavailable in the EEA, UK and Switzerland.

Sienna Mcpherson · 4 min read

Hands mounting a smartphone onto a tripod clamp to record a video.

Distribution

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

B2B software's creator video use is up 55% this year. IAB data shows AI shopping tools already weigh creator reviews in their answers.

Sienna Mcpherson · 4 min read

Two colleagues talking at a table beside an open laptop

Distribution

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

Google cut the Search profile threshold to 10,000 followers and says it does nothing for ranking. The payoff is Discover.

Sienna Mcpherson · 4 min read

A laptop open on a white desk running a code editor, with a second display behind it

Distribution

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

Cloudflare split training from search crawling on September 15. The setting most marketers will reach for does not do what they think.

Sienna Mcpherson · 4 min read

Two people marking up a printed page between two open laptops

Distribution

Content marketing hit a 12-year performance low, and AI adoption does not explain it

Only 13.9% of content marketers report strong results. The survey blames the practices teams dropped, not AI adoption.

Sienna Mcpherson · 4 min read

Marketing performance dashboards on a desk

Distribution

Automated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves

AI campaign types now take 12% of US ad spend, and Google's target bidding changed underneath them.

Sienna Mcpherson · 4 min read

A desk with an open laptop, a notebook and a coffee cup

Distribution

More than half of web requests are automated, and retargeting is where the budget leaks

Bots are over half of web requests. Agencies say retargeting pools are the casualty - and llms.txt enforces nothing.

Sienna Mcpherson · 4 min read

A laptop showing code on a white desk beside a monitor

Distribution

AI orders on Shopify grew 15x, and the checkout underneath still assumes a human

Agents are placing orders and spending budgets. Only one side of that transaction built logs, caps and named owners.

Sienna Mcpherson · 5 min read

An open laptop and notebook on a wooden desk

Distribution

Google's Ads MCP server is read-only, so agents get write access from vendors first

Google shipped a read-only MCP server for Ads. The write path is arriving from connectors instead.

Sienna Mcpherson · 4 min read

Two colleagues reviewing figures together on a laptop in a shared office

Distribution

Google keeps AdX, and the new bid transparency goes to publishers, not advertisers

A judge rejected the AdX breakup for behavioral remedies. Every new disclosure runs to publishers, not the advertisers buying.

Sienna Mcpherson · 5 min read

A marketing team planning at a wall of sticky notes

Distribution

ChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier

Self-serve ChatGPT ads are now open across Europe. The catch for B2B: your paying buyers never see them, and ads don't buy AI citations.

Sienna Mcpherson · 5 min read

Two colleagues working together at a laptop in an office

Distribution

The first 100 users won’t come from Product Hunt

Where early software users actually come from, and why launch day is the least of it.

Sienna Mcpherson · 7 min read

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Distribution

Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities

OpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet

Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

Content marketing hit a 12-year performance low, and AI adoption does not explain it

Automated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves

More than half of web requests are automated, and retargeting is where the budget leaks

AI orders on Shopify grew 15x, and the checkout underneath still assumes a human

Google's Ads MCP server is read-only, so agents get write access from vendors first

Google keeps AdX, and the new bid transparency goes to publishers, not advertisers

ChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier

The first 100 users won’t come from Product Hunt

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