Distribution
Everything we’ve published on Distribution, newest first.
DistributionMore than half of web requests are automated, and retargeting is where the budget leaks
Bots are over half of web requests. Agencies say retargeting pools are the casualty - and llms.txt enforces nothing.
Sienna Mcpherson · 4 min read
DistributionAI orders on Shopify grew 15x, and the checkout underneath still assumes a human
Agents are placing orders and spending budgets. Only one side of that transaction built logs, caps and named owners.
Sienna Mcpherson · 5 min readDistributionGoogle's Ads MCP server is read-only, so agents get write access from vendors first
Google shipped a read-only MCP server for Ads. The write path is arriving from connectors instead.
Sienna Mcpherson · 4 min read
DistributionGoogle keeps AdX, and the new bid transparency goes to publishers, not advertisers
A judge rejected the AdX breakup for behavioral remedies. Every new disclosure runs to publishers, not the advertisers buying.
Sienna Mcpherson · 5 min read
DistributionChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier
Self-serve ChatGPT ads are now open across Europe. The catch for B2B: your paying buyers never see them, and ads don't buy AI citations.
Sienna Mcpherson · 5 min readDistributionThe first 100 users won’t come from Product Hunt
Where early software users actually come from, and why launch day is the least of it.
Sienna Mcpherson · 7 min read