Positioning
Everything we’ve published on Positioning, newest first.
PositioningHalf of Linear's work is agent-created, and Salesforce says its UI isn't the product
Agents create half the work inside Linear and Salesforce says its UI isn't the product. What that changes for software marketers.
Sienna Mcpherson · 5 min read
PositioningThe positioning audit: twelve questions that reveal what you’re actually selling
Most software doesn’t have a marketing problem — it has a clarity problem. Run this audit before you write another word of copy.
Dana Levin · 14 min read